High-Quality Leads
via Google Ads & Facebook Ads
Runs by Experienced ENGINEERS since 2012
- We are Google Partner Agency
- Facebook Ads & Instagram Ads
- Native Ads & Display Ads
- LinkedIn Ads & YouTube Ads
- Taboola Ads & Graphics Design
- 15-days Free Service Trials on Google Ads
- +91 62894 05323
- Every Year Spending $1M+ on Ads
What is Native Ads?
Native advertising refers to a type of online advertising that matches the form and function of the platform upon which it appears. In other words, native ads are designed to blend in seamlessly with the surrounding content, making them less intrusive and more engaging for users.
Native ads have become increasingly popular in the digital marketing world because they tend to perform better than traditional display ads in terms of engagement and conversion rates. They are also seen as less intrusive by users, which can lead to a more positive overall experience. However, there can be ethical considerations regarding transparency and disclosure to ensure that users understand when they are viewing sponsored content.
Our Approach to Native Advertising
Audience-Centric Approach
We prioritize understanding our target audience’s interests, preferences, and behaviors to tailor our native advertising content effectively. By aligning our content with their needs and interests, we aim to deliver value and relevance, fostering a positive user experience.
Native Integration
Our native ads are designed to blend seamlessly with the organic content of the platform, ensuring they feel natural and non-disruptive to users. Whether it’s articles, videos, social media posts, or other formats, our ads match the look, feel, and function of the surrounding content.
High-Quality Content
We focus on creating high-quality, compelling content that provides genuine value to users. By offering informative, entertaining, or educational content, we aim to capture audience attention and build trust with our brand.
Transparency and Disclosure
We are committed to transparency in our native advertising practices. We clearly label our native ads as “sponsored,” “promoted,” or with other appropriate disclosures to ensure that users can easily distinguish between sponsored content and organic content.
Measurable Results
We utilize data and analytics to track the performance of our native advertising campaigns. By monitoring key metrics such as engagement, click-through rates, conversions, and return on investment (ROI), we continuously optimize our approach to achieve the best results.
Ethical Considerations
We adhere to ethical standards and industry guidelines regarding native advertising, including compliance with relevant regulations and laws. We prioritize honesty, integrity, and respect for our audience in all aspects of our advertising efforts.
Platforms for Native Advertising
How Do You Spot Native Advertising?
Our highly-skilled team works hard from several different angles to fulfill all native advertising needs. Here are the services we offer that all work together to create an effective campaign:
Audience Research
Audience Analysis
Native Platform Selection
Audience Segmentation
Audience Targeting
Creative Development
Campaign Setup
Campaign Optimization
Our Native Advertising Services
Native ads don’t look like ads, so you might think they are hard to spot. Perhaps readers may not even realize they are consuming a paid advertisement, which could compromise the editorial neutrality of the publisher. Fear not, for consumer watchdogs, such as the FTC (Federal Trade Commission) and the IAB (Interactive Advertising Bureau), are at pains to regulate the use of native ads to ensure that consumers are not misled.
How to Create Native Ads
Native ads are built from a number of metadata elements, such as a headline, thumbnail image, content URL, description text, and more. While that may sound complicated, creating native ads is not difficult, provided you are clear about the target audience, message and goal of the native campaign.
53% of users say they are more likely to engage with a native ad than a banner ad.
How Do You Spot Native Advertising?
Programmatic Native Advertising
The ability to scale your native advertising while targeting the right consumers is possible with programmatic native advertising.
Native Video Advertising
When the power of video and native advertising come together, it forms the foundation for a strong and effective full-funnel advertising solution.
Frequently Asked Questions
Google Ads is an online advertising platform where businesses bid on keywords to display their ads on Google’s search results and partner websites when relevant searches are made.
Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad. The cost per click (CPC) varies based on factors like competition and keyword quality.
Google Ads can drive targeted traffic to your website by displaying your ads to users actively searching for products or services related to your business.
Your budget should be based on your advertising goals, competition, and expected return on investment (ROI). It’s important to analyze your market and set a budget that allows for effective campaign testing and optimization.
Yes, Google Ads offers geotargeting options, allowing you to specify the locations where you want your ads to appear and target users in those areas.
Results can vary based on factors like industry, competition, and campaign optimization. However, you can start seeing initial results and data within a few days to a couple of weeks.
Google Ads offers various campaign formats, including search ads, display ads, video ads, shopping ads, and app promotion ads, each serving different purposes and targeting options.
Google Ads provides comprehensive tracking and reporting tools, such as conversion tracking, click-through rate (CTR), cost per conversion (CPA), and other key performance indicators (KPIs) to measure and evaluate your campaign’s success.
Yes, Google Ads allows you to target specific keywords and search terms to ensure your ads appear when users search for those specific terms.
Yes, Google Ads offers demographic targeting options, allowing you to target users based on factors like age, gender, income, and interests to reach your ideal audience.
Yes, Google Ads offers placement targeting, allowing you to choose specific websites, apps, or placements where you want your ads to appear.
Improving your Quality Score involves optimizing your ad relevance, landing page experience, and expected click-through rate. By focusing on these factors, you can increase your Quality Score and potentially lower your cost per click.
Facebook Ads allows businesses to target specific demographics and interests based on user profiles, enabling highly targeted and personalized advertising.
Facebook Ads provides extensive targeting options, including demographics, interests, behaviors, custom audiences, and lookalike audiences.
Yes, you can set a daily or lifetime budget for your Facebook Ads campaign to control your spending and ensure it aligns with your advertising goals.
Creating compelling ad creatives involves attention-grabbing visuals, engaging copy, and clear calls-to-action that resonate with your target audience and convey your brand’s value proposition effectively.
Absolutely! Facebook Ads can increase engagement and brand awareness by reaching a wide audience and utilizing features like video ads, carousel ads, and interactive ad formats.
How does Facebook pixel work, and why is it important for tracking conversions?
Yes, Facebook Ads enables retargeting by creating custom audiences based on website visitors, allowing you to show targeted ads to those who have shown interest in your website.
By targeting specific demographics and interests, utilizing engaging ad creatives, and leveraging call-to-action buttons, Facebook Ads can drive traffic to your website and increase visibility.
Yes, Facebook Ads can be integrated with various marketing tools and platforms, such as email marketing software, CRM systems, and analytics tools, to streamline your marketing efforts.
Key metrics to track include reach, impressions, click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI.
The Facebook Audience Network is an advertising platform that extends your Facebook Ads to third-party mobile apps and websites, increasing your reach beyond the Facebook platform.
Yes, Facebook Ads Manager allows you to create and manage Instagram ads seamlessly. You can leverage the same targeting options and ad formats for advertising on Instagram.
High-Quality Leads
via Google Ads & Facebook Ads
Runs by Experienced ENGINEERS since 2012
- Instagram Ads & LinkedIn Ads
- Native Ads & Display Ads
- YouTube Ads & Taboola Ads
- +91 62894 05323
- Every Year Spending $1M+ on Ads